West Hartford Design District Launches Website
September 1st, 2015
The Home Design District of West Hartford is a group of home improvement, home décor, and construction related businesses – a collaborative that uses their collective power to market, promote, and brand the New Park Avenue area as a prime destination for customers seeking quality goods and services to improve their residences and businesses. In support of their mission, the Home Design District turned to SoSimple Interactive to develop a new website.
SoSimple created a custom interactive location map for the 16 member businesses, organized into eight primary categories with corresponding icons. Viewers refine or expand their search by selecting one or more category filters. Clicking on a pinned map location reveals a pop-up window with the company name and contact information. Alternatively, users are given the option to organize search results in a list view.
People are encouraged to learn more about the individual businesses that comprise the Home Design District throughout the site. Upon selecting a company from the inetractive map, within the “Our Members” landing page, or via the primary navigation, visitors can view additional sub pages that provide specific information for each member business. This functionality is ideal for professional organizations, societies and associations seeking to provide additional promotional opportunities and benefits to their members and it was a perfect tool to include withing the Home Design District's new website.
The Home Design District of West Hartford website utilizes SoSimple’s Content Management System, granting them the ability to easily add and edit members, create new category filters, and update the custom location map as their organization evolves - without ever having to pay for an outside web company.