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Bender Plumbing Launches Redesigned Website

July 26th, 2016 by Kristen Yeager

Bender Plumbing has launched their newly redesigned website this week with the help of SoSimple Interactive.

The new website features a photo-centric landing page complete with rotating professional images of sinks, bath tubs, and other products provided by the client, accompanied by short descriptions of each product, and links to “Learn More,” which direct the user to the “About Us” page.

The redesigned site’s “Our History” page features custom built page templates to create an interactive timeline of the company’s history. As you scroll down the page, the timeline becomes illuminated with a rich navy blue to guide the user through the timeline. The custom built page templates include various types of text boxes, including templates with plain text, text with an image on the right side, and text with an image on the left side.

Bender’s redesigned website features multiple form builder page types for employment applications, contacting the company, joining the company’s mailing list, and a customer survey.

The website’s “Locations” page includes a “Locations Map” landing page, which features an interactive map and customized Bender Plumbing logo pins to point out Showroom and Parts Counter locations. Underneath the map, each Showroom and Parts Counter is listed in plain text utilizing a custom built page template. Users have the option of viewing the page in “Map View” or “List View,” which switches the page to an all-text view of each Showroom and Parts Counter, along with links to each individual location’s “Directions” page.

Each Bender Showroom and Parts Counter location have their own driving directions page type, featuring driving directions to the location and a 2 column responsive page template which includes all contact information, store hours, and specialty categories for that location.

In addition to the website’s lading page, each product landing page also features rotating images detailing the specific product, along with a description of the product and an external link to view the various products Bender carries. These product pages include a variety of sub-pages which feature specific fixture types by utilizing the photo gallery page type. These photo galleries are accompanied by videos and descriptions of the products, along with a custom built logo scroll page template.

For mobile users, the new website includes responsive, mobile-optimized design, allowing the site to automatically reformat to ensure that content is always displayed in an optimal manner across all viewing platforms - desktop, tablet or smart phone.

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