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TO Design Revamps Website

August 3rd, 2015 by Kristen Yeager

TO Design is an award-winning landscape architectural firm based in New Britain, Connecticut. They bring a thoughtful, people-centric approach to the planning and design process for their core client base, which consists of municipalities and architectural firms. TO Design hired SoSimple Interactive to refresh and redevelop their outdated website – a priority action item identified during a strategic planning process led by Golden Egg Concepts, a multi-disciplinary marketing communications firm that focuses exclusively on serving the AEC industry.

The home page features rotating images that support the firm’s new tagline: Creating meaningful outdoor spaces to live, work, learn and play. Two custom banner images were designed to illustrate a blending of the rendered design concept and the constructed site. A unique animation was highlighted in the primary navigation to bring attention to the firm’s philanthropic involvement with The 1% Program of Public Architecture.

SoSimple organized the company’s extensive experience, totaling nearly 50 projects in nine market sectors, in a user-friendly manner that would promote exploration. A diverse sampling of “Featured Projects” is displayed upon arrival at the portfolio landing page. From there, a particular sector of choice can be selected from the drop down menu, causing thumbnail images of projects that apply to each category to appear. Upon clicking, visitors are brought to a narrative description, summary of key facts, and photo gallery showing images from all phases of the project - from concept to completion.

The new website design also features background information on the company history, staff and philosophy. A testimonials feed was created to share client commentary from their experiences working with the TO Design team. It was decided during the design of the new site that a blog would be an important vehicle to communicate original thought and further position the firm as an expert in their field of practice.

The new, fully-responsive website automatically reformats to ensure that content is always displayed in an optimal manner across all viewing platforms - desktop, tablet or mobile. The new website utilizes SoSimple’s Content Management System, allowing the firm to easily manage and scale their website. As a result of TO Design’s drastic website transformation, they no longer have to hire an outside consultant to keep their website content current – nor do they incur the associated expense.

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